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With our Social-M Phase I winnings of $1,000, our team will DONATE $1.00 FOR EVERY PLEDGE RECEIVED to the Clean Water Fund up to 1,000 pledges. A private donor has pledged $5,000 dollars to the Water Fund when our movement’s number of pledges reaches 1,000. These contributions will fund the first well installation on the ground in Ecuador.

Our Social-M team has aligned its Water Bracelet movement with a San Francisco-based nonprofit’s mission to provide potable drinking water to 30,000 Ecuadorians living amidst oil-contamination in the Amazon.

For decades, oil exploration has been poisoning the water, flora, and fauna of 30,000 Ecuadorian rainforest dwellers, making their native land uninhabitable, and creating epidemics of cancer and rare diseases.

In its initial four weeks, our Social-M team’s movement will launch an online platform of participation that crowdsources innovative marketing and fundraising solutions to address the problem of oil-contaminated water in Ecuador. We will assemble and engage a Stanford student alliance, through which we WILL SPREAD AWARENESS OF THE ISSUE and LAUNCH A CLEAN WATER FUND to introduce the necessary infrastructure to Ecuador to provide potable water.

Our movement’s primary goal is to have 200+ changemakers attend our Water Bracelet Launch Party on April 6th and pledge the first four actions listed below.  (Our secondary goal is to secure a total of 1,000 actions by the end of April from these 200+ changemakers). Actions are available online to educate, raise awareness, recruit participants, donate money, organize community events, consult on clean water technologies, and critique our movement. We encourage our BlitzBazaar Changemakers to pledge four important actions in this priority order:

1. Sign up and become a member of the movement.
2. Pledge to attend the Water Bracelet Launch Party.
3. Take a photo of yourself raising your hand for Ethos Alliance.
4. Invite a friend to join the movement.

With our Social-M Phase I winnings of $1,000, our team will DONATE $1.00 FOR EVERY PLEDGE RECEIVED to the Clean Water Fund up to 1,000 pledges. A private donor has pledged $5,000 dollars to the Water Fund when our movement’s number of pledges reaches 1,000. These contributions will fund the first well installation on the ground in Ecuador.

The WATER BRACELETS are handmade Cofan and Secoya bracelets (both indigenous Ecuadorian communities in need of clean water systems). Each bracelet is made from native seeds and natural plant dyes. These bracelets are to be used to spark discussion about the oil disaster in Ecuador, and serve as a signature of participation. Water Bracelets will be awarded to those who attend the Water Bracelet Launch Party.

The WATER BRACELET LAUNCH PARTY will take place on April 6th, at 7:00pm in Cubberly Auditorium. A screening of the award-winning documentary CRUDE (www.crudethemovie.com) will be held. This event will establish an Ethos Alliance chapter at Stanford, and officially induct campus representatives to be the first chapter leaders. The crowd will assemble to take a group photo, where everyone in attendance will raise their hand in support of clean water for Ecuadorians. This important photo will be used to propel future events, and the chapter leaders will help grow the movement into the future.

The MOVEMENT WILL CONTINUE TO GROW; Stanford will be the first school of many to host a campus-wide Water Bracelet movement. Here’s a taste of what’s to come:

• We will re-launch this micromovement at Berkeley University and schools nationwide to raise awareness about the environmental crisis and Water Fund.
• Water Bracelets will become a signature in San Francisco and Silicon Valley among policymakers, celebrities, business executives, professors, and students.  
• We will amass the “Raise Your Hand” pictures take by each individual in this movement, as well as a group picture of attendees of the Water Bracelet Launch Party. We will create a viral video to show the extent of support for the rainforest communities, and to spread the message worldwide.

Through the use of persuasive technologies, we can spread the word about this little known environmental disaster, build a national alliance, and provide immediate relief to those in need of clean water.