We want to be the Gideons International of plants. The goal is to have every person care for and build a closer bond with their own plant, much as many people have pets. We will try to encourage the same form of
attachment for this plant as people have with a pet, which will be initially instigated by naming the plant.
The effect of this behavior change is two fold: it will work to reverse co2 emisions naturally (as
plants recycle co2 into oxygen) and it will give people a continual reminder of the beauty of our
planet and the need to be sustainable. It will also allow people to feel like they are doing their
part to help the environment, rather than feeling helpless.
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